Retail and Consumer
ProZenTek provides Retail and Consumer Maintenance Outsourcing services that escort to business process enhancement...
Helping today’s leading retailers meet their biggest industry challenges. Together, we’re building more connected, convenient, innovative shopper experiences to not only meet customer demands, but earn their loyalty.
Transformation is sweeping the retail industry. Consumers today are much better informed and more connected. They want mobile shopping, personalized service and instant gratification. These changes are giving rise to a host of innovations around omni-channel retailing, mobile apps, customer data mining, responsive supply chains and cutting-edge in-store self-help technologies.
The retail sector has played a phenomenal role throughout the world in increasing productivity of consumer goods and services. It is also the second largest industry in the US in terms of numbers of employees and establishments. There is no denying the fact that most of the developed economies are very much relying on their retail sector as a locomotive of growth. The Retail Industry is the largest among all the industries, accounting for over 10 per cent of the country’s GDP and around 8 per cent of the employment. The Retail Industry has come forth as one of the most dynamic and fast paced industries with several players entering the market.
For manufacturers and service providers the emerging opportunities in urban markets seem to lie in capturing and delivering better value to the customers through retail. The last mile connect seems to be increasingly lively and experiential. Also, manufacturers and service providers face an exploding rural market yet only marginally tapped due to difficulties in rural retailing. Only innovative concepts and models may survive the test of time and investments.
The Retail Industry is gradually inching its way towards becoming the next boom industry. Retailing has seen such a transformation over the past decade that its very definition has undergone a sea change. No longer can a manufacturer rely on sales to take place by ensuring mere availability of his product.
Retailing in is currently estimated to be a US$ 200 billion industry, of which organized retailing makes up a paltry 3 percent or US$ 6.4 billion. By 2010, organized retail is projected to reach US$ 23 billion.
Retails Market research
Solutions for lead generation, cross sell & up sell
Campaigning and marketing solutions
Data ware house solutions
CRM and Customer analytics
Material management and shipping solutions
Budgeting solutions